Thanks to pressure from ICBA and more than a thousand letters from #Get2Yes supporters, Desjardins, Canada’s largest credit union federation, announced it will continue to fund pipeline and other energy projects.
In 2017, Desjardins had caved into pressure from environmental activists and announced it would stop funding pipeline projects.
ICBA was Canada’s first and loudest voice opposing Desjardins’ original decision. ICBA president Chris Gardner penned two nationally-published op-eds, and ICBA supporters used its #Get2Yes web platform to send nearly a thousand e-mails to Desjardins CEO Guy Cormier asking him to reconsider. ICBA also used social media, including Facebook videos and posts, to spread the word.
Most importantly, ICBA was putting its money where its mouth is and committed to moving its insurance clients away from Desjardins to companies which support responsible resource development and Canadian energy companies.
Together, we finally #Got2Yes with Desjardins.